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Current SoftwareMarketing Automation

Insider

D+AITS

Safer Alternatives

Software with higher AITS AI governance scores

GreenRope

Brevo

Freshmarketer

Keap

Salesforce Marketing Cloud

SendPulse

Oracle Eloqua

Zoho Marketing Automation

Bloomreach

ActiveCampaign

Adobe Marketo Engage

Ortto

Lower-Rated Alternatives

Software with lower AITS AI governance scores

Iterable

Salesforce Account Engagement

Klaviyo

Mailchimp

Customer.io

Drip

Act-On

Ontraport

LeadSquared

EngageBay

GetResponse

Mautic

Source: TrustThis AITS AI Governance Framework