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Notion

Based exclusively on public evidence • 20 criteria (Privacy + AI)
Last review: 13 Feb 2026

D-
AITS IA

AI Trust Summary

AI Training
Possibly (generic mention of service improvement)
Data Retention
Partially mentioned (no defined period)
Opt-out
Only generic controls (cookies, ads)
AIPrivacy
D-
BasePrivacy
B+

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Attention Points in AI (3)

AI criteria that require attention. Buy the Premium Analysis to see all 3 criteria.

AI decision contestation mechanism not available

Automated AI decisions have no explanation available

Ethical AI principles and anti-bias measures not documented

Source: vendor public documents

Compliances in AI (3)

AI criteria the company meets. Buy the Premium Analysis to see all 3 criteria.

Use of artificial intelligence clearly disclosed in policies

AI features clearly identified with their purposes

AI data retention policy clearly documented

Source: vendor public documents

Highlights in Privacy (3)

Most relevant criteria for this category. Buy the Premium Analysis to see all 3 criteria.

Sensitive data processing without additional documented safeguards

Transparency about international data transfers documented

Adequate safeguards for international transfers documented

Source: vendor public documents

Conformance analysis (20)

Premium Feature
AITS Criterion 15
Compliant

Transparency about international data transfers documented

Reference: ISO/IEC 27701 (7.3)

AITS Criterion 16
Compliant

Adequate safeguards for international transfers documented

Reference: ISO/IEC 27701 (7.3)

AITS Criterion 10
Compliant

Data controller identity and contact clearly disclosed

Reference: ISO/IEC 27701 (7.3)

Source: vendor public documents

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Notion Communication and Collaboration: Privacy and Security Insights

Transparency in Data Management

Notion excels in providing transparency regarding data management, which is crucial for users concerned about privacy. The platform clearly informs users about the identity and contact details of the data controller, ensuring that users know who is responsible for their data. This transparency is reflected in the AITS Privacy Score of 78%, indicating a strong commitment to user rights under regulations like GDPR and LGPD. Users can feel more secure knowing that they have a point of contact for any data-related queries or concerns.

Moreover, Notion categorizes the purposes of data processing clearly, allowing users to understand how their data is being used. This clarity helps users make informed decisions about their data and enhances trust in the platform. By knowing the specific categories of data processing, users can better assess their own privacy risks and take necessary precautions.

Clear Identification of Data Recipients

Another strength of Notion is its clear identification of data recipients in its privacy policy. Users can easily find out who has access to their personal data, which is essential for maintaining control over their information. This feature aligns with the principles of data minimization and accountability outlined in GDPR and ISO 27701, helping users feel more secure in their collaboration efforts. With a clear understanding of data sharing practices, users can better manage their interactions and ensure that they are only sharing information with trusted parties.

Risks of Unprotected Sensitive Data

Despite its strengths, Notion has notable weaknesses that users should be aware of. One significant concern is the lack of documented safeguards for the processing of sensitive data. This absence raises risks for users, particularly in collaborative environments where sensitive information may be shared. The absence of additional protections could lead to unauthorized access or misuse of sensitive data, which can have serious implications for users' privacy and security.

To mitigate this risk, users should be cautious about the type of information they share on the platform. It's advisable to avoid sharing sensitive data unless absolutely necessary and to use alternative secure methods for sharing such information when possible. Users should also regularly review their data sharing settings and limit access to sensitive information to trusted team members only.

Lack of AI Decision Contestation Mechanism

Another critical weakness is the absence of a documented mechanism for contesting automated decisions made by AI within Notion. This gap can impact user trust, especially for those who may be affected by automated processes that influence their collaboration experience. The AITS AI Score of 29% indicates that there is room for improvement in this area, as users may feel vulnerable without a clear process to challenge decisions that may affect their data or interactions.

To address this concern, users should remain vigilant about how AI features are being utilized within Notion. Engaging with customer support for clarification on AI decision-making processes and advocating for more transparency can help users feel more empowered in their interactions with the platform. Additionally, users may want to explore alternative collaboration tools that offer more robust AI governance mechanisms.

Unclear Data Retention Policies

Another area of concern is that Notion does not provide information about data retention periods in its policy. This lack of clarity can leave users uncertain about how long their data will be stored and when it might be deleted. Users have rights under GDPR and LGPD regarding data retention, and understanding these timelines is essential for maintaining control over personal information.

To navigate this uncertainty, users should proactively inquire about data retention policies directly with Notion's support team. It may also be beneficial to establish internal guidelines for data management within teams, ensuring that sensitive information is regularly reviewed and deleted when no longer necessary. Users should also consider utilizing features that allow for manual data deletion to maintain control over their information.

Practical Steps for Enhanced Privacy

For users considering or currently using Notion, there are several practical steps to enhance privacy and security. First, regularly review and adjust privacy settings to limit data sharing and access. Users should also familiarize themselves with Notion's privacy policy and terms of service to understand their rights and responsibilities.

Additionally, consider using features that allow for data encryption or secure sharing options when collaborating on sensitive projects. Engaging with Notion's community forums or support can provide insights into best practices for maintaining privacy while using the platform. Lastly, staying informed about updates to Notion's privacy practices and any changes in relevant regulations can help users remain proactive in protecting their data.

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Source: vendor public documents

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Scope & Limitations

TrustThis/AITS assessments are based exclusively on publicly available information, duly cited with date and URL, following the AITS methodology (privacy & AI transparency).

The content is indicative in nature, intended for screening and comparison, not replacing internal audits.

TrustThis/AITS does not perform invasive tests, does not access vendor technology environments and does not process customer personal data. Conclusions reflect only the vendor's public communication at the date of collection.

Source: vendor public documents